In Brazil, 20 million people do not have access to dental care. This problem affects people's quality of life and is evidenced by the low HDI of many towns.
In this initiative, every time someone bought a Colgate product, the same product was donated to someone in one of the 5 towns with some of the lowest HDI in Brazil. In addition to the donations, we also partnered with the Amigo da Vez NGO to take oral care task forces to these localities. We also created a smile machine and 5 mini docs that turned the campaign.
Role: Head of Creative
Agency: BFerraz
