Workshops
Next
At 11/28 I will teach Awards Debfef at Cuca School.
I will teach craft in advertising. It will be the last workshop of the year of Cuca School. Subscriptions here.
I am going to give a lecture at the White Square Festival in Belarus on the 10th of June with the theme CREATIVE EFFECTIVENESS. IT’S ONLY EFFECTIVE BECAUSE IT’S CREATIVE. It’s possible to be creative with a focus on results. There is no more room for creation that doesn’t wear the customer’s shoes and feel their pain. You can't think of effectiveness without creativity. It would be like give a party with the best drinks, but without inviting your friends. There is no chemistry that makes it work. Entries here.
I will teach the class Awards Debriefing at Escola Cuca, a brazilian creative school.. Subscriptions here.
Latest talks, classes and workshops.
Talk about creativity at Cásper Libero University.
February, 2021.
Talk about how TracyLocke Brasil won agency of the year at Ampro Globes Awards.
February, 2021.
I taught the Awards Debrief class at the creative semester course of Escola Cuca.
November, 2020.
Workshop of Art Direction at Escola Cuca.
July, 2020.