To win back the passion that supporters have for football and end up with this curse, we launched AeroCorona, an airline dedicated to taking the fans who most bring the crowd to life to the World Cup in Russia.
To choose those fans, we built the AeroCorona hangar, a space 100% dedicated to football so that the Mexicans could get into the mood of the World Cup and prove that they are true supporters.
Those who showcased their unique skills had the passport stamped and could fly to help the team go to the 5th match in Russia, with all expenses paid.
Agency: BFerraz Mexico
Role: Head of Creative