Brazil and Argentina have a special way of communicating called ‘portunhol’, a mix of Portuguese and Spanish languages. To launch Andes, a beer from Argentina in Brazil, we used the ‘portunhol’ to create our concept: “Nada será como Andes”, something like ‘Nothing will be like before’. On the soundtrack we inaugurated TangoFunk, an unusual fusion between the musical styles of the two countries.
Role: Head of Creative
Agency: BFerraz
