As the carnival was coming up we had to launch a new product and make it the biggest hit on Brazil in just 3 weeks. Skol Beats GT (Gin & Tonica) is the perfect combination of flavours. To generate pr stunt, we joined Anitta, the most successful singer in the country and queen of feats with Tinder to find the perfect match that would go to the carnival with her. More than 463,000 people matched Anitta on Tinder and 8 people were chosen to have the dream carnival. We also created pieces to divulge the new product on social networks.
Role: Head of Creative
Agency: BFerraz
