Koala is one of Australia's icons and also the Australian Gold mascot from the beginning. The fires in Australia have made koalas functionally extinct. To sensitize people in Brazil about the dangers of a fire on the other side of the world, our koala Sid simply disappeared. And more than just changing the brand, Australian Gold made a donation to the NGO WWF Australia, which works locally in support of the environmental disaster.
Role: Head of Creative
Agency: BFerraz
