ClickBus is a digital platform that sells bus tickets to anywhere in the country.. We created a shoppertainment project Go-and-Vote. Last year, in the first round of presidential elections, Brazil had the all-time record of vote abstentions, 34 million didn’t vote. That’s why we created this project transforming the voter registration into a bus ticket helping the shopper with a big discount of 85% to go to his hometown and vote.
My role: CCO and copywriter
Agency: TracyLocke DDB
