The music that turned into beer. Colorado is a brazilian fruit beer of Ab-Inbev. Alceu Valença is a famous singer and his song recorded on 80’s “Morena Tropicana” is an anthem. The song tell us about the different fruits and flavours of Brazil. So we created the new beer Morena Tropicana to Colorado with two brazilian fruits of the lyric, umbu and cajá. The beer was launched by Alceu Valença in a street fair as his original videoclip.
Role: Head of Creative and Copywriter
Agency: BFerraz
