Easter eggs cost a fortune in Brazil. Meanwhile, Danette, an iconic chocolate dairy, was unable to participate effectively in this moment of consumption. We put one pot on top of the other, and Danette became an Easter egg. A simple design solution provided an inexpensive option to share joy without leaving anyone out. To reinforce the concept ‘It's in the face that it's Easter’, the packaging came with QRCode that releases a fun filter with bunny ears and a chocolate mustache to share on Instagram Stories. In covid-19 quarantine people were able to buy without leaving their homes through delivery platforms.
Role: Head of Creative
Agency: BFerraz
