"Cauã Reymond gets stuck in an elevator with a fan for 4 hours." We released this news to the press, which garnered significant attention, and two days later we launched the Tenys Pé Baruel campaign at the Big Brother Brasil final with the concept "It's on everyone's feet."
As part of the launch strategy, we created a branded content initiative featuring host Patricia Poeta going barefoot to talk about Tenys Pé Baruel while presenting her morning show on TV Globo.
Role: CCO
Agency: Zmes
