Fanta helped teens to play it better trolling themselves to win prizes with a single button social platform. To do that, we did partnerships trolling influencers, MTV, McDonald's, Facebook and Vevo, as the campaign ended up in a teen festival with Fifth Harmony. And yeap, we have a lot of user generated content. Fantrollada was the the biggest Fanta promo ever worldwide.
Role: Associate Creative Director
Agency: R/GA