Raia and Drogasil are the largest pharmacy chain in Brazil. But data shows an average of a 25% increase on app purchases and store pick-up. How do we convert an entire generation that feels more comfortable shopping in-store than online?
We start with the least inclined to use apps: Boomers. Boomers have learned their ways in an offline world, but they will always reach out to their grandchildren to overcome tech issues.
Role: CCO and copy
Agency: Zmes
