Due to alcohol consumption, car accidentshave risen during Carnival in Brazil, and so has the need for blood transfusions.
While people are having fun, blood donationsare falling by 30% in Rio de Janeiro.
Antarctica is a beer best known in Brazil as BOA.Three letters that also represent all the blood types.So we created a pop-up blood donation center where,in exchange for blood donation, volunteers receiveda free transport pass for 7 days of Carnival fun.
Role: Head of Creative
Agency: BFerraz