Brahma is the biggest brand beer in Brazil and 'brahmosidade’ is the unique creaminess of Brahma. Consumers have created a myth that the water from the Agudos factory produce the best beer and that's why they always look for Brahma from there. We entered the factory to show that it is also where Brahmosidade is born, and things got a little out of hand.
My role: CCO
Agency: TracyLocke DDB
