During fashion weeks, everyone focuses on their next look. How could Eudora, the fastest-growing beauty brand from Grupo Boticário and sponsor of SPFW, highlight makeup as the main focus?
We launched #StartWithMake: a movement that inspires individuals to conceptualize their looks starting with makeup. To enhance this, we positioned supermodels and influencers in the front row at SPFW, dressed only in makeup and black robes.
At the premiere, we invited influencers to join a unique #GetReadyWithMe event, starting with makeup instead of clothes. For the first time, Latin America's largest fashion week spotlighted makeup, sparking a trend on TikTok with 217M views and 4.5M likes in just 15 days.
Role: CCO
Agency: Zmes
