For the first time in history ESPN journalists have done merchandise on their shows. As the last week of the year has the best of NFL, NBA and european soccer, you'll need extra power to watch it all. That's why we created Superweek, an energy drink produced and released with a huge campaign and product placement on ESPN. 5 thousand cans were distributed and one week later we revealed that Superweek is the week full of exclusive games.
Role: Creative Director
Agency: Africa DDB
